Step 1) identify what you have.

What do you have that's valuable?  Data.  Processes.  Expertise.

Step 2) maximize it's value

How do you maximize it's value?  Hint: it's going to involve making it usable to other people and organizations.  Ease of use maximizes uptake.  Maximize your Total Addressable Market.

Think about adjacent workflows and services.  Think about their adjacent workflows and services.

If you're Design, think Construction, think Operations and Maintenance.

Digital Context

Digital Components

Digital Workflows

These concepts are described here: Going Digital